The U.S. elections of November 2nd were the most expensive midterm elections ever in history, with a price tag of $3.98 billion. The Democratic Congressional Campaign Committee outspent their political rivals, spending $64,244,600 for independent campaigning vs. the Republican Congressional Campaign Committee, who spent just $44,525,486. Both campaigns expended the majority of their funding on radio and TV ads.A record was also broken by Meg Whitman, the California candidate for governor, spent $140 million of her own money to finance her campaign, the largest amount ever spent by an individual campaigner. This included $106.9 million that she spent on broadcast advertising. She lost her gamble – losing the election to California Attorney General and former Governor Jerry Brown.
Alyssa Anderson has been involved in the world of business on several levels for many years. She was the CEO of a start-up high-tech company until its purchase by a global on-line e-business. Alyssa helped formulate marketing strategies for several other companies as an independent consultant, and she has advised local government on methods to achieve appropriate fiscal responsibility. Her opinions are well known through her many editorials which have been published throughout her career in a variety of local and national print media. She has been heard on radio discussing current issues affecting the business community and Alyssa hopes to bring her special brand of commonsense coupled with uncanny insight into her editorial responsibilities as the Business Page editor for Left Justified. Contact Alyssa at alyssa(at)leftjustified.com.View all posts by Alyssa Anderson →